How we use your data

Sheffield City Centre BID Limited (‘Sheffield BID’) of The Stamp House, 52 Bank Street, Sheffield S1 2DS, confirms that we comply with data protection legislation.

Your Personal Data:

What we need

Sheffield BID is the ‘Controller’ of the personal data you provide to us through the website To process this data, we need your explicit consent. You can withdraw this consent at any time.

We only collect basic personal data about you which does not include any special types of information. This may however include your name, email, IP address, page visits and site usage statistics.

Why we need it

We need to know your basic personal data to fulfil the request you have made to be kept informed about our events and activities in relation to The Sheffield Christmas Trail. We will not collect any personal data from you that we do not need to provide and oversee this service to you.

What we do with it

All the personal data we process is handled within the United Kingdom by our staff in Sheffield, South Yorkshire. However, for the purposes of IT hosting and maintenance this information is located on servers within the European Union. We also use an automated system for email marketing. This system – MailChimp – is located outside of the European Union. It is however certified through the EU-US Privacy Shield Framework and subscriber data is processed securely and appropriately in line with the legal requirements of the European Union.

No third parties have access to your personal data unless the law allows them to do so.

We have a Data Protection policy in place to oversee the effective and secure processing of your personal data.

How long we keep it

Your information we use for marketing purposes will be kept with us until you notify us that you no longer wish to receive this information. In any event we will not retain your personal information for any longer than is needed, typically no longer than 2 years.

We will also use your name and email address to ask you for feedback within one month of you attending any of our Sheffield Christmas Trail events, and to share with you details of similar events.

Who should I contact if I have any queries or if I have a complaint?

Any queries or concerns should be sent to; or you can contact the Information Commissioner on 0303 123 1113. More information can be obtained from 

Appendix 1


Cookies are not strictly necessary for the provision of our website and services but by using the Service, you consent to the use of cookies. Our Cookies Policy below explains what cookies are, how we use cookies, how third-parties may use cookies on the Service, your choices regarding cookies and further information about cookies. 

What Are Cookies 

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. Cookies are then accessed by the originating website on each subsequent visit. When you visit one of our websites, we serve a cookie to your computer. Cookies may be used in the following ways: To enable the personalisation features on our website (which give you the ability to recall recently viewed pages and see information which you have input online); and To compile anonymous, aggregated statistics that allow us to understand how users use our website and to help us improve the structure of our website. We cannot identify you personally in this way. Two types of cookies may be used on our websites; “session” cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site and “persistent” cookies, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).

Necessary cookies

Necessary cookies help make a website more usable by enabling basic functions like page navigation and access to secure areas of the website. The website may not function properly without these cookies. 

Statistic cookies

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. 

Marketing cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. 

Third Party Cookies

In some cases, we do use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site. Google Analytics

We use a Google Analytics cookie to hold information about your visit to our site. This helps us better identify the use and popularity of our services and how successfully the website is functioning. We use Google Analytics to analyse the use of our website. This helps us better identify the use and popularity of our services and how successfully the website is functioning. If you do not wish to allow Google Analytics to track you on this website or any others you can install the Google Analytics Opt-out Add-on to your browser. This can be found at Alternatively, you can prevent the setting of cookies by adjusting the settings on your browser. See the section on Disabling Cookies below for more information. Google’s privacy policy is available at 

Disabling / enabling cookies

You can accept or decline cookies by modifying the setting in your browser. The “help” portion of the toolbar on most Internet browsers will tell you how to change your browser cookie settings, including how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether For further details on how to do this please visit the educational sources and Please note that if you disable cookies you may not be able to use all the features of our websites.